MLDSpot is the media arm of the MLD Djarum Super brand, focusing on youth activities and trending phenomena.
The significance of follower growth is pivotal in positioning MLDSpot as a reliable source of insightful information. However, the current trajectory of follower growth is not yet optimal.
The overarching objective is to expand the reach of content, fostering a more dynamic and optimal follower growth.
The campaign yielded a more effective and efficient cost-per-click, contributing significantly to the enhancement of follower growth.