Super Challange

Digital

CLIENT

Super Challange

INDUSTRY

Media

Overview

Djarum aimed to broaden its impact by launching Super Challenge—an innovative media initiative focused on esports and urban sports catering to the youth.

Challange

As a new brand, Super Challenge required high-quality content to build a dedicated following and drive engagement.

Objective

Foster follower growth and increase engagement rates on social media to meet the tailored target.

Result

Through meticulously crafted content, Super Challenge has successfully achieved substantial engagement and significant follower growth over the past three years.